Hyundai’s models have been gaining steady popularity during the past three months. In August, Hyundai added its stylish and fun-to-drive models Veloster Turbo and Genesis Coupe to Asphalt’s lineup of about 60 high-performance cars from the world’s premium automakers. Known for its dynamic gameplay and high-quality graphics, the Asphalt series has been downloaded more than 50 million times since its launch in 2004.

Gameloft®, a leading global publisher of digital and social games, released the lastest installment to its famed Asphalt series in June. “We will continue to offer our `Modern Premium’ values to customers through innovative marketing activities, to provide experiences above and beyond expectations.” “We hope this mobile racing game contest will give countless people from all over the world, as well as Hyundai’s current customers, an opportunity to experience the Hyundai brand on a new platform,” said Wonhong Cho, Chief Marketing Officer at Hyundai Motor. Previous players can simply update their app to participate.

Contestants from all over the world will be racing in Hyundai’s Veloster Turbo on a chosen track, while their scores will be automatically transmitted to a server and recorded in order to accurately verify the winner. 12, 2012 - Hyundai Motor Company, the fastest-growing automotive company by brand, today announced that it will host a global game competition this month in one of the most popular mobile racing games, Asphalt 7: Heat, as part of its efforts to expand and diversify its marketing channels to raise brand awareness.Īny iOS smartphone/tablet user can download Gameloft®’s Asphalt 7: Heat from the Apple® App Store for free and participate in the ‘Hyundai Asphalt 7 Contest,’ which takes place for seven days from Nov.

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